Originality: Original, since 2016.
Background: Bootstrapping start-up, co-founders were fresh graduates.
Base: Pure Fresh Milk, Organic Soy Milk, Organic Almond Milk.
Cup Size: 15oz & 18oz
Location: Outlets located in neighborhood.
Sustainability: All outlets are sustaining.
Direction: Focus on creating more values to employees & customers.
Originality: Similar menu, recipe, structure, & pricing in their 1st year (a.k.a copycat), since 2020.
Background: Co-founders were from corporate/banking industry, started this business during the pandemic.
Base: UHT Dairy Milk, UHT Almond Milk, UHT Oat Milk (ULTRA HEAT TREATMENT)
Cup Size: 12oz & 16oz
Location: Outlets located in Malls.
Sustainability: 3 outlets are permanently closed within a short time (Wisma Central, TTDI, Midvalley)
Direction: Looking for funding to open more outlets via licensing.